Even with centuries of tradition behind it, the original Single Malt is always looking to stay current and top-of-mind.
 

To be the dram that Scotch connoisseurs and new explorers choose (not their grandfather's whisky), was the challenge we faced.

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While the brand’s guidelines relied heavily on heritage, we expressed a modern flair in our design, fresh strategic thinking and communication that new audiences wanted to raise a glass to. Slainte!
 

Verticals:
Digital

Social

Point-of-sale
Packaging
Out-of-home
Print