While researching this assignment, we discovered that Westin guests are more than just hotel-seekers. They’re travelers who are seeking the best accommodations, locations and areas of interest to further their travel experiences.
 

In response, we designed a contextually relevant digital experience that intuitively served up in-depth hotel information, a social feed of guests tweets, photos and ratings.
 

These prototypes followed a narrative, unfolding as users took one step after another into the experience, and let them explore their destination before leaving home.

Verticals:

Digital

Social

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