When Fruttare launched their product in North America, they needed a way to reach their target market...Millennials.

 

To portray a fresh, in-touch picture of their young brand, we partnered with artists Ne-Yo and Cher Lloyd to create the first socially-inspired single, "It's All Good."

As a more immersive experience, fans could enter for a chance to see the artists perform live at the iHeartRadio festival and upload pictures from their social networks to appear in a 'personalized' version of the music video. Pretty sweet stuff.

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Verticals:

Digital

Social

Experiential
Print