UFC Team Edge

The reinvent a legacy brand that had become virtually invisible, we needed to help the shave gel  regain its 'Edge'.

By partnering with the UFC and creating an online competition featuring up-and-coming fighters, we took Edge Shave Gel to a new level of success.

Consumers could vote daily for one of the four featured UFC fighters and the a chance to win a trip to Las Vegas to see a live UFC event.

The fighter with the most votes would win a paid sponsorship and becomes the face of Team Edge for the following year's competition.
 

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