For more than 100 years, Chapstick has been helping to protect the beautiful lips of the world. And beautiful lips = beautiful smiles.

​

To celebrate the lip lovers everywhere, we created a moisture match-game to highlight the essentials of healthy lips. 
 

In addition, working with the Susan G. Komen foundation, this campaign also featured the 'Pink Ribbon Pack' to help further fund the largest Breast Cancer Organization in the United States.

​

Verticals:

Digital

Social

Print